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Now available: Apaly Rx. Transparent, cost-plus prescription pricing, integrated with APC+. Learn more →

Bob's Discount Furniture now covers the cost of a concierge doctor for you and your family. Text, call, or visit in person, 24/7. Click below to find your doctor and activate your membership.
Advanced Primary Care Plus (APC+) is a monthly membership program that is covered for you and your family. You do not have to pay for the monthly membership since Bob's Discount Furniture is covering that for all eligible employees, spouses, and dependents. You can see our Scope of Services page for details on what is covered under your monthly membership. Any services needed outside of the scope of services, or any specialist-related visits, may have additional charges after going through your Bob's Discount Furniture health insurance. You can always ask your doctor or call your insurance for an estimate before using any services not provided under the APC+ membership.
Care anywhere, 24/7
Message your doctor or hop on a video visit any time, with the same care and no waiting room.
Help navigating specialists
Your APC+ doctor coordinates referrals, follow-ups, and second opinions on your behalf.
A care team that knows you
A dedicated doctor and care team who actually know you and your family by name.
Proactive chronic care
Ongoing support for chronic and complex conditions, not just sick visits.
Same or next-day visits
Get an appointment when you actually need one, typically same or next day.
No surprise bills
Fully covered by your employer. No copays for most preventive and virtual visits.
| Feature | Regular primary care | Teladoc / virtual care | APC+ with Apaly |
|---|---|---|---|
| Patients per doctor | 2,000–2,500 patients | N/A | 400–600 patients |
| Wait for appointment | 26 days avg | Same day | Same or next day |
| Visit length | 12–15 min | 10–15 min | 30–60 min |
| Cost to you | $27 copay + deductible | Varies, often $75+ | $0¹ |
| After-hours access | Answering service | Virtual only | Text or video your doctor directly |
| Knows your history | Rarely | Never | Always |
| Chronic disease management | Reactive | Not available | Proactive, ongoing |
| Personal relationship | No | No | Yes |
| Writes prescriptions | Yes | Limited | Yes |
| Pediatrics | No | No | Yes |
| Mental health support | Yes | Limited | Yes |
| Same doctor every visit | Yes | Never | Always |
¹ For in-person sick visits, members on HSA/HDHP plans pay approximately $95 per visit on average until their IRS deductible is met for the year. Once your deductible is met, in-person sick visits are also $0. Virtual visits and wellness visits are $0 for everyone, regardless of plan type or deductible status.
Dr. Afolalu was attentive, kind, and extremely thorough during my appointment. She ensured I knew how to reach her outside of any appointments, what my follow ups were and answered all of my questions.
DianaProvider Selected: NorthShore Direct Primary Care
I definitely see the added value. Being able to discuss several issues with my provider and feel that they are genuinely listening and thinking of ways to help. I enjoyed feeling of value.
Joseph W.Provider Selected: Cascade Direct Primary Care
It's great that the doctor is able to spend more time with me and really listens and asks questions. I feel valued and that she understands what is going on and explains things well for me.
GeraldProvider Selected: 4 Elements Direct Primary Care & Wellness Space
Dr. Charity Durham and APC+ restores my faith in medical professionals. As a family of 5 with some having medical challenges, I had become completely jaded with healthcare. The concept of APC+ is incredible, and Dr. Durham and Aevita Medical have been incredible.
Joseph P.Provider Selected: Aevita Medical
Complete Care DPC goes above and beyond to support her patients and I have had an amazing experience so far. She is very responsive, looks at root causes of issues (not just masking symptoms) and spends the time needed with you to understand where you are, what your goals/focus areas are and how to best support your health.
AlexaProvider Selected: Complete Care DPC
It had been over a decade since I visited a primary care provider because of horrible past experiences. I'm so blessed to have found Director Priscilla Bullen at Sunshine Health! She took the time to get to know my health history as well as who I am. She listens and then uses her wealth of knowledge and expertise to address my wellbeing as a whole!
FeliciaProvider Selected: Sunshine Health DPC
Dr. Lake and everyone at Lake Internal Medicine and Pediatrics are amazing. They are great with children, accommodating to hectic schedules, and are really thorough.
MichaelProvider Selected: Lake Internal Medicine and Pediatrics
It has been 15 years since I had a Doctor who made me feel ‘heard’. Wonderful experience, from the office to the staff to the doctor.
JuliaProvider Selected: One Medical
It's honestly a really great service. I feel that it is underutilized by colleagues and those that I work with don't know the benefits of it. I am very happy with the APC+ program and plan to continue using it. I think it is one of the best benefits my employer offers.
BrennanProvider Selected: One Medical

Step 1
Search & select your provider on the member marketplace

Step 2
Create your account & verify eligibility

Step 3
Activate your membership by meeting your doctor
Your spot with the provider is not saved until you have your first visit. All APC+ benefits and services are unavailable until membership status is active.

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