Now available: Apaly Rx. Transparent, cost-plus prescription pricing, integrated with APC+. Learn more →

Building healthcare the way it should be.

Founded by a primary care physician who believed the most important event in healthcare is the relationship between a doctor and their patient.

Hi, I’m Dr. B.

My inspiration to launch Apaly was based on my profound belief that as the U.S. healthcare system developed into the massive industry that it is today, a core component had often been overlooked: people.

The fundamental and most important event that drives everything in healthcare is the clinician–patient interaction. Without this relationship between people, nothing else matters.

At Apaly, we believe that everything in healthcare should revolve around and support this relationship. Advanced Primary Care Plus (APC+) takes this approach, and in doing so, delivers the experience of what it feels like to have a doctor in the family.

“We’re building a system that delivers healthcare the way it should be.”

Dr. Jerry Beinhauer

Founder & CEO, Apaly Health

We believe.

At Apaly, we believe that everyone should experience what it would be like to have a doctor in the family. We’re on a mission to deliver an epic healthcare experience by facilitating and nurturing the direct relationship between the clinician and the patient. This interaction between people is the fundamental and most important event in the entire healthcare system.

To execute on this mission, we created an online platform that brings the employees and families of regional and nationwide employers together with phenomenal Advanced Primary Care Plus providers. Then, to create Advanced Primary Care Plus (APC+) by Apaly, we wrapped this relationship with integrated services that are designed to lower costs, enhance quality, and further drive a stellar experience.

“We’re building a system that delivers healthcare the way it should be.”

Doctor talking with patient

The team behind Apaly.

  • Dr. Jerry Beinhauer, CEO & Founder at Apaly Health

    Dr. Jerry Beinhauer

    CEO & Founder

  • Paloma Wiethorn Kochan, COO & SVP Product at Apaly Health

    Paloma Wiethorn Kochan

    COO & SVP Product

  • Lindsay Beinhauer, SVP Provider Sales at Apaly Health

    Lindsay Beinhauer

    SVP Provider Sales

  • Kallan Hinkle, SVP Marketing at Apaly Health

    Kallan Hinkle

    SVP Marketing

  • Elton Ngjela, SVP Engineering & Security at Apaly Health

    Elton Ngjela

    SVP Engineering & Security

The advisors behind our mission.

  • Andy Marino, SVP, MA, ACA & Enterprise Network at Apaly Health

    Andy Marino

    SVP, MA, ACA & Enterprise Network

  • Michael Shumer, Independent Board Director | Healthcare, AI & Tech-Enabled Services at Apaly Health

    Michael Shumer

    Independent Board Director | Healthcare, AI & Tech-Enabled Services

  • Scott Hayworth

    Strategic Advisor

  • Tim Simokonis, SVP Benefits & Risk Advisor, Alliant Insurance Services at Apaly Health

    Tim Simokonis

    SVP Benefits & Risk Advisor, Alliant Insurance Services

  • Tim Barry

    Village MD

  • Jeff Hogan, Managing Director & Co-Founder, Judi Group at Apaly Health

    Jeff Hogan

    Managing Director & Co-Founder, Judi Group

  • Lee Lewis, CSO & GM Medical Solutions, Health Transformation Alliance at Apaly Health

    Lee Lewis

    CSO & GM Medical Solutions, Health Transformation Alliance

  • Adam Berger, Operating Partner, WindRose Health Investors at Apaly Health

    Adam Berger

    Operating Partner, WindRose Health Investors

  • Lauren Williams, Venture Capital / Private Equity at Apaly Health

    Lauren Williams

    Venture Capital / Private Equity

  • M. Brouthers

    Ikigai Growth Partners