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Direct Contracting for Advanced Primary Care Plus – The Apaly Approach

By Dr. Jerry Beinhauer CEO & Founder at Apaly Health

In the ever-evolving landscape of healthcare, Apaly has taken a bold and transformative step with its unique approach to direct contracting for Advanced Primary Care Plus (APC+). Unlike other vendors in the marketplace that rely on traditional network models, Apaly is breaking the mold by establishing direct, many-to-many contractual relationships between self-funded employer health plans and providers. By intentionally stepping out of these contractual relationships, Apaly is paving the way for a system free from the inefficiencies and conflicts of interest that have plagued the industry for decades, and eliminating the middlemen.


A Fresh Perspective: Moving Beyond Networks

Healthcare networks, while once seen as a solution, have become synonymous with the challenges facing modern healthcare—high costs, limited transparency, and misaligned incentives. Many vendors in the APC+ space continue to perpetuate this model by building their own networks, essentially replicating the structures that have contributed to the current system’s shortcomings.

Apaly’s approach is different. Recognizing the inherent flaws in the network model, Apaly has chosen to build a technology platform that facilitates simple, direct contractual relationships between employers and providers. This many-to-many structure empowers both parties, ensuring they can engage directly, without the interference of a network vendor middleman. Apaly’s role is to provide the technology and infrastructure to make these connections seamless.


“Apaly’s model reflects a deep understanding of the systemic changes needed in healthcare. By stepping aside and letting employers and providers build direct contractual relationships, they’ve created a truly innovative platform” – said Lisa Carter, Compliance Director at a leading Fortune 500 retail company.


Avoiding Legal Pitfalls

The network-driven models of some vendors also come with significant legal risks, particularly when these networks are structured around risk-based arrangements without proper licensing. In certain states, these models may run afoul of regulations, potentially jeopardizing the self-funded programs, their members, and even the providers involved. Employers relying on these vendors may unknowingly expose themselves to compliance violations and financial liabilities.

Apaly’s decision to eschew traditional network models also shields employers from these risks. Because Apaly does not operate as a network, self-funded programs can confidently implement APC+ by Apaly without the looming threat of regulatory challenges.


“We were initially concerned about the legal and compliance implications of working with other APC vendors who seemed to blur the lines of operating an unlicensed risk-based network.  Apaly’s approach eliminated those concerns entirely, giving us peace of mind and a clear path forward” – explained Tom Wilson, Legal Counsel for a global logistics company.


Simplicity and Transparency

At its core, the Apaly platform is built on the principles of simplicity and transparency. By removing itself from the contractual relationships, Apaly ensures that all parties—employers and providers alike—can focus on delivering and receiving high-quality care without the distractions and complications of middleman-driven models. Employers retain control over their healthcare programs, and providers can operate with the autonomy needed to deliver value-based care.


Standing Out in the Marketplace

The advantages of Apaly’s direct contracting model extend far beyond risk mitigation and transparency. Employers who have explored other APC+ offerings have noted the stark contrast between Apaly and the competition.


“The other vendors we evaluated were essentially selling networks, with all the same issues we’ve seen in traditional healthcare. Apaly’s approach was a breath of fresh air—a true departure from the status quo” – said Mary Thompson, HR Benefits Executive at a Fortune 500 technology firm.


By moving away from network vendor models, Apaly is not only addressing the immediate needs of employers and providers but also laying the groundwork for a more sustainable and equitable healthcare system. This visionary approach positions Apaly as a leader in the APC+ space, offering a solution that is as innovative as it is practical.


A New Era of Healthcare

Apaly’s direct contracting model is more than just a new way of doing business—it’s a catalyst for change. By rejecting the outdated network model and focusing on empowering employers and providers, Apaly is creating a system that prioritizes quality, transparency, and trust. In an industry ripe for disruption, Apaly’s approach is a testament to what’s possible when innovation is driven by a commitment to meaningful change.

By Dr. Jerry Beinhauer CEO & Founder at Apaly Health

Dr. Jerry Beinhauer (Dr. B) founded Apaly to restore the focus on people in healthcare, emphasizing the vital clinician-patient relationship. Apaly’s Advanced Primary Care Plus (APC+) model redefines care by delivering the experience of having a doctor in the family.

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